February 23, 2024

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YouTube sets out its 3 AI audio concepts, as Common Music chairman Lucian Grainge compares the “inspiring” generative technologies to sampling, MIDI and Pro Tools

Nowhere is AI-created new music much more noticeable and talked about than on YouTube, which is enjoying host to equally bonkers addresses – ‘Johnny Cash’ singing Barbie Female, everyone? – and polemical vlogs telling us that the audio business as we know it is dead.

In a blog posted by its CEO Neal Mohan, YouTube has now established out its 3 AI music ideas. Be aware that these are not ‘rules’ – they basically set out a normal vision of how the platform plans to take care of issues likely forward.