India CTV Penetration Tripled in Previous 18 Months and is Predicted to Achieve 60 Million Houses in 2025 With Worldwide Advert Profits Reaching $25.9 Billion
Bollywood Hungama is India’s Premiere Bollywood & New music Enjoyment Web page with About 70M End users
LOS ANGELES, MUMBAI and TORONTO, Oct. 11, 2023 /PRNewswire/ – QYOU Media Inc., (TSXV:QYOU) (OTCQB:QYOUF) a enterprise working in India and the United States developing and distributing articles developed by social media stars and electronic content creators, has introduced an settlement with Bollywood Hungama to start Bollywood Hungama – Powered By The Q, a new Connected Television (CTV) channel in Q4 2023. The new channel will leverage the put together electrical power of both of those corporations in the environment of social media with the very long standing status of Bollywood Hungama as India’s premiere world wide web primarily based and social media vacation spot featuring all news and gossip surrounding the globe of Bollywood and the India leisure business enterprise.
Bollywood Hungama – Powered By The Q will be completely readily available on the Q Enjoy+ application together with foremost Linked Tv set platforms together with Samsung Tv set As well as, Amazon Fire Tv, Xiaomi, TCL, 1 As well as and other Connected Tv set (CTV) models. The addition of this new channel strengthens the network’s growing record of channels in the emerging Fast (Totally free Ad Supported Television set) channel ecosystem, marking a major milestone for QYOU Media India, as it bolsters its dedication to offering top rated-high-quality, entertaining articles to its various and at any time-escalating audience base. Bollywood Hungama is the next significant QYOU partnership in 2023 for CTV channels subsequent the not long ago declared partnership and start of Sadhguru Tv, with world-wide religious master Sadhguru.
The driving momentum for these partnerships is the explosive progress of the worldwide CTV (Smart Television set) industry which has also started to extend its impression in India in modern many years. The India CTV (Smart Television) market has tripled in measurement in the past 18 months with properties employing CTV envisioned to grow to 60 million by 2025. Although even now somewhat nascent in India in conditions of television ad invest, the CTV industry globally is now accountable for generating $25.9 billion in ad revenue in 2023 according to Group M’s midyear forecast. With the introduction throughout CTV platforms of AI-pushed advice engines, Automatic Material Recognition (ACR) and total details- fueled Tv efficiency, the CTV field is anticipated to dominate tv viewership and advertisement profits growth likely ahead. In the very last calendar year over 90% of all televisions offered in the nation of India had been Clever TV’s.
Curt Marvis, CEO and Co-Founder, QYOU Media, commented “We continue to make important channel partnerships that are creating a dominant portfolio of Good Tv channels underneath the Q model. As penetration and consumer engagement grows, advertisers in India will increasingly rely on CTV as a key system to reach shoppers. We have observed this occur in other territories all over the environment as witnessed by the huge rise in ad revenue in CTV. India is steadily becoming a member of the celebration and we strategy on having a sizeable seat at the table as audiences, advertisers and revenues mature. ”
About QYOU Media
One of the swiftest developing creator-media organizations, QYOU Media operates in India and the United States manufacturing, distributing and monetizing information developed by social media influencers and electronic information stars. In India, beneath our flagship brand, The Q and on linked Television set, through channels Q Kahaniyan, Q GameX, Q Comedistaan & Sadhguru Tv set, we curate, deliver and distribute premium articles throughout television networks, VOD and OTT platforms, cellular telephones, sensible TV’s and application-centered platforms. In addition, QYOU has various further written content locations, apps and gaming platforms participating around 125 million Indian homes weekly. Our influencer marketing firm, Chtrbox, has been a pioneer in India’s creator financial system, leveraging facts to connect models to the right social media influencers. QGamesMela is a not long ago launched relaxed gaming business enterprise leveraging accessibility to the big audience relished by Q India solutions. In the United States, we electric power big movie studios, sport publishers and models to produce content material and industry through creators and influencers. Founded and produced by market veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-concentrated written content reaches more than one billion individuals around the entire world every month. Knowledge our get the job done at www.qyoumedia.com
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