May 20, 2022

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JYP Leisure accused of plagiarizing Ateez for new girl group’s tunes movie

K-pop powerhouse JYP Enjoyment finds alone embroiled in controversy for alleged plagiarism of an Ateez new music video clip and the boy band’s notion for its have rookie female group’s debut.

On Tuesday, the company’s new lady group NMIXX entered the K-pop fray with the single “Ad Mare.” But just a day considering that the debut, the septet is producing headlines for accusations of plagiarism: The band’s titular “O.O” has occur less than hearth for copying boy band Ateez’s music video clip and its universe.

The new music movie for “O.O” begins with pirate-associated things laid on the floor and swerves to zoom into a large galleon in a nondescript region. And in line with the rationalization, Atinies, the formal fandom name for Ateez, has pointed out that the clip shares quite a few similarities to the boy band’s music video clip, stressing it is an difficulty that “cannot be disregarded.”

Followers took to social media, with one commenter producing, “It’s a lot more than a pair of scenes that remind of Ateez’s audio video. Also, if you search intently at how the album is introduced, not only did the group plagiarize the strategy, but also copied Ateez’s universe.”

“It’s not a frequent strategy (in the K-pop scene), and several aspects, including the pirate image and the placing, overlap,” the commenter additional.

Supporters have specified in certain scenes where every single of the bandmates seem by searching at the sky with a city track record, sky sailors shifting in a pink cloud and burning ships that look in NMIXX’s tunes video clip as essentially equivalent to the pirate ideas utilized by Ateez for the songs video clip of “Illusion.”

As soon as the audio movie was launched, hashtags like “JYP should make clear plagiarism” and “JYP should really apologize for plagiarism” started trending on Twitter. JYP Entertainment has not yet unveiled an formal assertion regarding the challenge, as of press time.

A “universe” in K-pop describes the overall package deal of a band’s musical qualities, types, creativeness and visuals. And for Ateez, pirate-themed stories have been at centre stage of their universe theory considering that the group’s debut in 2018 with “Pirate King.” The team has due to the fact described on their own as K-pop corsairs with ships, swords and sea monsters.

The band’s 5-portion “Treasure” album series, launched from 2018 to 2020, uses the sea and sailing as a motif. The team also has utilized props like the wreckage of a ship and leader Hong-joong dressing up as pirate king, vividly demonstrating their principle revolves close to pirates.

Not only is NMIXX’s new music video for “O.O.” experiencing allegations of plagiarism, but the band’s idea online video titled “New Frontier: Declaration” is accused of copying Ateez’s “Declaration” from the band’s initial EP, “Treasure EP. Map to Response,” unveiled in 2020.

Digipedi, the studio that produced the new music video clip for “O.O,” has collaborated with Ateez right before, but supporters located out that the studio did not make the songs video for “Illusion.”

In the meantime, NMIXX unveiled a 4-tune bundle Tuesday, and the septet is anticipated to go on its promotions.

By Park Jun-hee ([email protected])